SEO Tools


Why is Pagerank so important for SEO?

Lots of people keep an eye on Google Pagerank update and they also give their assumptions on any websites future pagerank. Pagerank update is a process done by Google every 3-4 months which renews the pagerank of every website. The last Pagerank update was done before 90 days and industry experts say that next pagerank update will be in coming August.

What is Pagerank Update?
Every webmaster knows that pagerank is a tool that gives them a value in search engine ranking. If you have more pagerank then chances are that your site will rank higher. During Pagerank update, Google’s algorithm scans every webpage and calculates the number of backlinks the site has and gives it a number according to the quantity and quality of backlinks. There is no guarantee that your pagerank will increase in next Update but if you have good number of backlinks, then chances are you may get a rise in pagerank. Backlinks are one of the most important factors in getting pagerank

How do I get Backlinks to my website?
You can mail other webmasters and ask them for a link or post your URL into millions of available blogs and forums. You can also submit the link into web directories. These are a great source of getting one way links.

Google loves backlinks and considers them as a vote to your site. So next time when you get a link do appreciate it because it might get you a boost in next pagerank update.

Tagged , , , , , , , , , ,

Difference between SEO and PPC

Internet has become so huge and there are so many people to buy things that you cannot ignore this market if you have any type of business . But internet is not the easiest place to sell your products. There is huge competition and lots of people are already selling same things that you send . Though there is competition but there is chances that you can come ahead of all these competitors . That’s through Search engine optimization (SEO) and Pay Per click (PPC) ads.

SEO is a process of optimizing your site for search engines and PPC is the way to get you ads placed on other sites and search engines through contextual ads system of different search engines and pay as per click made on your sites.

Both have equal significance, you should never depend on only one method. You should have your site optimized professionally as well as get have a good PPC campaign managed by a professional to get higher returns else all of your money will go in click fraud.

There is a whole market waiting for your product but need to reach them to sell your products .You have to use you brain and make good strategic planning before you jump into this market.

Tagged , , , , , , , , , ,

What are the steps that help in SEO?

Search Engine Optimization is a highly complex process. You need high dedication and hard work to get your site properly optimized for the Search Engines. Once you start creating your website you should always keep search engine optimization into your mind. There are certain things you can do while designing sites that will help you in SEO too.

When you design a site in HTML and PDF format, it is possible that Google will scan both the version of site, so its better you group all the files in a robots.txt and upload them into the root directory. This will help avoid duplicate indexing of the content from your site which can be harmful in long run. Next important step is that you don’t pile your files deep into directory structure. Keep them as close to the root directory.

What happens if I upload files in deep directories?

Most chances are that your site will not be indexed properly. Those files which are piled in under deep directories will not be scanned. Most search engines like Google don’t scan file under three levels of directories. When you design the website structure make sure to keep the filenames as similar to the keywords. Use a hyphen to separate two words.

You can ease your seo process by taking some steps while designing the sites. You need to be very careful on these steps as they will bring you the traffic in near future.

Tagged , , , , , , , , , ,