The bullshit radar of the consumers in today’s world is very high. Customers tend to brace or reject a service, company or a product in a blink of any eye. All it takes is some likes on facebook and few re-tweets on Twitter for a company to raise from a small time business to a heartbeat of the customers. Companies that are able to do so stick for a very long time and companies that don’t understand the changing paradigm of social consumers of today’s or corporations that undermine this new change in consumer behavior will and should be put behind. I don’t have to keep saying that twitters and facebooks of our world have completely redefined how a consumer buys products today. Gone are… Continue reading
Category Archives: Social Media
How to Become a Community Talk Show Host?
Q. I am a 50yr old retiree who has an experience in radio/TV program and have a management degree. I have been running a show on public channel without pay but would want to start my own community talk show with sponsors. Actually, I am working for another person who has a community newspaper and is busy with it so i take care of her program. We only have a camera as equipment but would want to upgrade to a radio station. Can you please advice how we can start on our venture? Thanks – Fred Dear Fred: You have an excellent experience to back your new venture. I have come with some ideas to help your new business plan. What is your community newspaper:… Continue reading
"India Online” — Opportunities and challenges
India is a vibrant country with more than 1.1 billion people. It comes second to China in terms of population. With more than 150 million Indians speaking English, India is a excellent prospect for the Internet Marketers and all those business that want to open up to a new vibrant market. India’s middle class is young and they are well aware of US brands. The American effect is increasing in India with people now becoming more and more brand conscious and doing more things online from buying items to paying bills and even getting mobile contents. India is growing very fast and has turned its economy from no where to world’s second fastest growing economy in just a decade. Marketers in US think that India… Continue reading