Marketing on internet doesnot gives results dramtically , it not that easy as we pursure. Its not like concept of branding. Branding is making a name of a product stand out in the market that peopel use the name of the product for asking it rather than just asking for its type. But its hard to create a brand on Internet , just because Internet is too big and branding takes too long on internet.
Internet Branding become very difficult unless you are not the creator of that particluar niche. You need to have monopoly of that category to become a recommeneded brand. Google and Ebay become a big brand because they were the first once to create such a service on Internet. thats why they made a brand. But if a normal sites wants to create a brand then the only way is to have huge search engine optimization campaign and a vast viral marketing too, so that everyone gets to know about you.
SEO is the process of getting your site into top three search engines – Google, Yahoo! and MSN . After you understand the seo process you need to find out all possible keyword phrase for your brand and optimize your site in such a way that any combination of keyword brings your site on top in these SEs.
This will help you a lot since you will also get free trrafic and your brand will also be built along way. SInce people will keep veiwing your site they will get familiar with it and come back again and again and thus your brand is created.
To make a brand , you should never waste your time in contextutal ads and banner because they dont bring in focused viewers. Better go for SE MArketing to get quality customers who is actually looking for your site.