What is behind three way linking ?

In early days of link building, many webmasters exchanged links with each other to get higher Pagerank. The idea of exchanging links was good but when people started abusing it to get more and more backlinks, the major search engines changed their algorithm to avoid reciprocal links. These days most Search engines do not give value to the reciprocal links. This does not mean that Search engines will ban you for having reciprocal links but this will also not help in getting boost for Pagerank.

What is the best method of getting good quality backlinks?
One way links are the most valuable types of links. You get a link from other site but don’t link to it from your website. This makes the link more valuable for your site. Most webmasters won’t give you a one way link so, to avoid such situation you can give them a link on some other website instead of giving a direct link. This method is also popularly knows as three-way linking.

What is three way link building?
In three way link building process three different sites are involved in the whole process. Site A link to Site B and Site C links to Site A. This way no two sites receive reciprocal links. Search engines generally don’t find the trick behind such link building but still if two sites are on same IP address then Search engines may consider it as reciprocal links.

Link building is very essential part of your search engine optimization process. You need to get quality links instead of quantity of links.